Inspiring action and empowering communities through meaningful conversations on healthcare challenges, innovations, and solutions.
Healthcare As It Should Be, presented by Tampa Family Health Centers (TFHC) and hosted by President and CEO, Sherry Hoback is a podcast that dives into important topics impacting the healthcare landscape, explores the challenges and innovations shaping patient care, and highlights how TFHC is leading the charge in providing accessible, high-quality, and patient-centered services. Whether you’re a healthcare professional, community member, or simply interested in learning more about healthcare, this podcast will offer insights and conversations to inspire and inform.
About Sherry Hoback, TFHC President, Nurse, & CEO
Sherry Hoback leads TFHC, Florida’s largest Federally Qualified Health Centers, where more than 140,000 patients receive accessible, high quality, patient centered care each year. A registered nurse and visionary leader, Sherry has transformed TFHC into a statewide model for innovative, integrated, and compassion driven community health.
Her leadership has pioneered initiatives including the Tampa Family Infusion Center, family practice residency program and one of only two community based pediatric residency programs in the nation. She has led expansion to access through mobile health units, community gardens, food pantry programs, and digital innovation, all while championing whole person health.
She serves as a Board Member of HCN Inc., Treasurer and Finance Committee Chair of HCN Florida, Board Member of the Health Choice Care ACO, and Board Member of the Florida Association of Community Health Centers. Through these roles, she helps shape systems level solutions that strengthen health centers nationwide.
Her impact has earned national recognition. As a 2025 TITAN 100 honoree, Sherry stands among the most accomplished leaders in the nation. She has been featured in Forbes, Fortune, and Entrepreneur and has received numerous prestigious accolades, including the 2019 Businesswoman of the Year by Tampa Bay Business Journal, the 2022 Top 100 Businesswomen in Florida, the 2024 Advocates for Community Health Changemaker Award, and the 2025 Women Who Win Award in Health & Wellness from Tampa Bay Business & Wealth Magazine. Under her visionary guidance, Tampa Family Health Centers has redefined community healthcare, earning a coveted Florida Blue Foundation Sapphire Award for its innovative and impactful work.
Grounded in purpose and powered by innovation, Sherry continues to redefine what it means to deliver Healthcare As It Should Be.
🎙️Listen on October 14th to our Inaugural Episode with Dr. Ashley McPhie, TFHC Chief Medical Informatics Officer
Inaugural Episode: From Insights to Impact: Reimagining Healthcare Through Innovation, Data, and One Team Approach to Care
About Ashley McPhie, MD, FAAP - TFHC Chief Medical Informatics Officer
Dr. Ashley McPhie is a pediatrician and the Chief Medical Informatics Officer (CMO/CMIO) at Tampa Family Health Centers (TFHC). Her journey began with an undergraduate degree at Xavier University of Louisiana, followed by medical training at the University of Mississippi Medical Center, and a pediatric residency at the University of Florida in Gainesville. Since joining TFHC in 2014, she has risen as a physician leader who bridges clinical care and innovation.
At TFHC, Dr. McPhie has been instrumental in expanding access and improving care in Hillsborough County. She leads initiatives that harness data systems, informatics, quality measures, and cross disciplinary collaboration to ensure children and families receive care that is both compassionate and efficient. Her leadership fosters an environment where technology and patient needs align, not compete.
Dr. McPhie’s influence extends beyond TFHC. She serves on the Board of Directors for Healthy Start, vice chair of the Hillsborough County Advisory Board Medical Subcomittee, vice chair of the Dr. Kiran C. Patel Institute for Graduate Medical Education (KPIGME) Consortium, and is an active member of the Black Infant and Maternal Mortality Task Force in Hillsborough County, addressing critical gaps in maternal and child health. In recognition of her impact, she was honored with the 2025 Betsey K. Cooke Member Center MVP Award from Health Choice Network. In 2024 she was named 2024 Businesswoman of the Year by the Tampa Bay Business Journal and in 2022 was also named among their 40 Under 40 for her leadership and dedication.
Inspired by a passion for child health and a commitment to bridging innovation with humanity, Dr. McPhie continues to help shape TFHC’s vision of what health care can and should be, accessible, data informed and deeply rooted in community.
