Inspiring action and empowering communities through meaningful conversations on healthcare challenges, innovations, and solutions.
Healthcare As It Should Be, presented by Tampa Family Health Centers (TFHC) and hosted by President and CEO, Sherry Hoback is a podcast that dives into important topics impacting the healthcare landscape, explores the challenges and innovations shaping patient care, and highlights how TFHC is leading the charge in providing accessible, high-quality, and patient-centered services. Whether you’re a healthcare professional, community member, or simply interested in learning more about healthcare, this podcast will offer insights and conversations to inspire and inform.
About Sherry Hoback, TFHC President, Nurse, & CEO
Sherry Hoback leads TFHC, Florida’s largest Federally Qualified Health Centers, where more than 140,000 patients receive accessible, high quality, patient centered care each year. A registered nurse and visionary leader, Sherry has transformed TFHC into a statewide model for innovative, integrated, and compassion driven community health.
Her leadership has pioneered initiatives including the Tampa Family Infusion Center, family practice residency program and one of only two community based pediatric residency programs in the nation. She has led expansion to access through mobile health units, community gardens, food pantry programs, and digital innovation, all while championing whole person health.
She serves as a Board Member of HCN Inc., Treasurer and Finance Committee Chair of HCN Florida, Board Member of the Health Choice Care ACO, and Board Member of the Florida Association of Community Health Centers. Through these roles, she helps shape systems level solutions that strengthen health centers nationwide.
Her impact has earned national recognition. As a 2025 TITAN 100 honoree, Sherry stands among the most accomplished leaders in the nation. She has been featured in Forbes, Fortune, and Entrepreneur and has received numerous prestigious accolades, including the 2019 Businesswoman of the Year by Tampa Bay Business Journal, the 2022 Top 100 Businesswomen in Florida, the 2024 Advocates for Community Health Changemaker Award, and the 2025 Women Who Win Award in Health & Wellness from Tampa Bay Business & Wealth Magazine. Under her visionary guidance, Tampa Family Health Centers has redefined community healthcare, earning a coveted Florida Blue Foundation Sapphire Award for its innovative and impactful work.
Grounded in purpose and powered by innovation, Sherry continues to redefine what it means to deliver Healthcare As It Should Be.
🎙️Listen Now to our new episode - Beyond the Title: Women, Leadership, and Showing Up Fully with Ashaki Williams, TFHC Chief Human Resources Officer, Chief Operations Officer, and Chief of Staff
About Ashaki Williams, MBA, MHRM
Ashaki Williams is a dynamic executive leader at Tampa Family Health Centers (TFHC), serving as Chief of Staff, Chief Operations Officer, and Chief Human Resources Officer. With more than 20 years of experience spanning human resources, operations, and organizational development, she brings a rare ability to align people, strategy, and performance to drive meaningful impact.
In her role at TFHC, Ashaki plays a critical part in advancing the organization’s strategic vision by leading administrative, operational, and human capital initiatives. As a trusted member of the executive leadership team, she ensures seamless coordination across departments while strengthening the infrastructure needed to support growth, innovation, and high-quality patient care. She is known for her ability to unify teams, streamline operations, and create environments where employees feel empowered to perform at their best.
Ashaki’s leadership extends deeply into human resources, where she champions talent development, employee relations, and organizational culture. Her approach balances operational excellence with a strong commitment to people, ensuring that workforce strategies directly support TFHC’s mission and long-term success.
Prior to joining TFHC, Ashaki served as National Director of Operations at American Directions Group, where she oversaw multi-state operations and led large, diverse teams. In this role, she successfully implemented strategic initiatives that improved performance, strengthened workforce engagement, and positioned the organization for sustained growth.
Ashaki holds a Master of Business Administration, a Master of Arts in Human Resources Management, and a Bachelor’s degree in Organizational Management. Her commitment to excellence and advocacy in healthcare has earned her recognition as a 2026 Advocate of the Year Honoree by Advocates for Community Health, highlighting her dedication to advancing access, workforce development, and community-focused care.
A strategic thinker, change agent, and respected leader, Ashaki Williams continues to shape the future of healthcare operations and workforce strategy at TFHC, ensuring the organization remains responsive, resilient, and positioned for continued impact in the communities it serves.
